FAQs » 2. Why should I want my web site on the search engines?

Having a website is like placing an advert for your business on the Internet. If you do not appear in the search engine results, the only way someone will be able to see your advert is if they already know the website address. Consequently you are not reaching a new audience, and could be missing out on potential business. Having a website which is not listed on the search engines is like paying for a poster on the moon; the chances of anyone finding it are very small.

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