FAQs » 24. Why is it that rankings sometimes decrease?

From time to time there may be small fluctuations in your rankings, which can often mean your site drops a few places. This is nothing to worry about as you will move back up again shortly. It is part of the process as new websites are submitted and existing sites are updated. Often fluctuations are caused by algorithm changes made by search engines, but as long as we are still optimising your site we ensure that it remains within the current ranking criteria.

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